Market Research Executive

Experience : Fresher – 2 Years
Location : Coimbatore

Job Description :

Key Resposibilities :

• Conduct detailed research on industries, markets, and high-potential companies
• Identify and define Ideal Customer Profiles (ICP)
• Build highly targeted prospect and company lists
• Analyze competitor customer segments and positioning
• Gather insights on market trends, demand, and opportunities
• Work closely with sales teams to align research with business goals
• Collect and validate company and decision-maker data
• Segment prospects based on industry, size, geography, and need
• Maintain and update structured databases and research records
• Prepare reports, dashboards, and actionable insights
• Use tools like LinkedIn, directories, and databases for research
• Support go-to-market strategies with data-driven inputs
• Continuously refine targeting strategies for better lead quality

• 0–2 years of experience (freshers with strong skills can apply)
• Bachelor’s degree (Business, Marketing, or related field preferred)
• Strong research and analytical thinking ability
• Basic to intermediate knowledge of MS Excel / Google Sheets
• Familiarity with LinkedIn and online research tools
• Understanding of B2B markets and customer segmentation (preferred)
• Good written and verbal communication skills
• Ability to interpret data and derive meaningful insights
• Strong attention to detail and accuracy
• Ability to manage multiple tasks and deadlines
• Self-driven, curious, and eager to learn
• Problem-solving mindset with logical thinking
• Ability to work collaboratively with cross-functional teams